In 2015 UX Alive conference brought highlight to many important subjects that people are curious about. Just mentioning few of them such as Giles Colborne’s “ How can we delight our customer?” speech.
He is Managing Director of Cxpartners and author at Simple and Usable. With his talk, he enlightened our attendees about the pattern of not just satisfying but delighting the customers. He made noticed, it is hard to measure how you can delight the customer but by using playful experiences and surprising items, it is reachable to offer this type sensation.
Another speaker was Toby Sterret, Director of UX at Simple. He mentioned how he hated financial issues but end it up with building a banking application. The steps which they took before they created such kind of experience were noteworthy, he told that all starts with listening customer’s needs and expectations to differ from other numerous banking apps. Also for his thoughts, it is essential to have faith in the creation you built and be willing to use this product or service yourself too.
In 2016, we aimed to present the most attention drawing subjects and speakers who are cream of the crop in the industry worldwide. Editor-in-chief of Smashing Magazine, Vitaly Friedman shared his knowledge of “Smart Responsive Design Patterns & Front-End Techniques” during his talk and premium workshop.
Another speaker of UX Alive’16 was Michael Mckay works as UX Director for PayPal, global financial technology company based in Silicon Valley and he talked about cover methodologies for design thinking, user research and rapid prototyping. Furthermore, he talked about strategies and real examples of how you can work with the mindset and company culture to create an anticipation and expectation for design thinking based on experiences from leading Silicon Valley companies.