Panagiotis Zaharias

Founder at theUXProdigy


Dr. Panagiotis Zaharias started his career as an academic UX researcher pursuing a PhD in the field of Human Computer Interaction (HCI). He worked in several European research projects and after the completion of the PhD degree, he started teaching in Universities in Greece and Cyprus. In parallel he started to provide consulting services on UX Research & Design as a freelancer working with several companies and startups. He recently founded “theUXProdigy” a new UX agency that provides end-to-end UX services + training for professionals and companies on UX & digital product design topics.


UX as a field is getting more mature and it seems that most UX practitioners agree that UX without user research is not UX. However it seems that many companies and product design teams tend to neglect UX research for several reasons. In this talk we will present several problems related with UX research, reflect on the challenges and discuss some simple tips on how to overcome them.