Michael Mckay
MICHAEL MCKAY

Director UX Design at PayPal

BIO

Michael currently works as UX Director for PayPal, global financial technology company based in Silicon Valley. Driving a cultural change in the company to use Design Thinking and Customer Driven Innovation as strategic pillars.

Michael is currently rolling out a global approach to customer centric product development that enables the company to listen and build empathy for our customers in more than 150 countries worldwide.

TOPIC

In the talk he covered methodologies for design thinking, user research and rapid prototyping. Furthermore he talked about strategies and real examples of how you can work with the mindset and company culture to create an anticipation and expectation for design thinking based on experiences from leading Silicon Valley companies.