Michael Wörmann is one of the UX research pioneers in Germany. He has been helping his clients provide rewarding user experiences in many industries for 17+ years. As a psychologist, he focuses on understanding user needs, experiences and behavior. He founded the global network UX Fellows, consisting of 20 companies, and is managing partner at Facit Digital, a leading user research agency.
It is almost impossible to build a good user experience on bad content. Both UX designers and content marketers are trying to figure out how to tailor digital media to the needs of their users while achieving a company’s business goal at the same time. Choosing the right content for an audience and the definition of tonality and information quantity are the foundation on which the interaction design can successfully build upon. We will show you how to develop a convincing content user experience using behavioral and survey data, media studies and user testing.