Andrea Jay Meissner

More than Metrics


Michael is More than Metric's business developer and is constantly looking for free spots for journey maps on his company's office walls. He regularly gives talks and workshops on service design and journey mapping and also doesn't spare the younger generation on this topic when he's teaching at universities in France and Austria.


Michael will give insights on how organizations use journey mapping and mobile ethnography software to better work within projects and use knowledge across several teams and projects. The increasing use of such software helps to bring new organizations into the field of service design. Organizations hear about, for example, journey mapping and many first search online and start with one of the most approachable ways: instantly trying out a simple journey mapping software themselves. However, after some initial quick wins, they usually start to struggle when they realize that a software is just as good as the data you put into it.