Trend Researcher at HTRT
Els Dragt is a freelance trend researcher who loves to explore the next and the new. For over 15 years she has been researching the future for various organisations worldwide, both non-profit and commercial. She is a published author of various trend related books and articles, the most recent one being ‘How to Research Trends’ (BIS Publishers, 2017). As a guest lecturer she shares her expertise with students around the globe.
Trend watching is often stereotyped as being about hypes and gadgets. Els will demystify the domain of trend research and gives you a behind the scenes look of the trend research cycle. You will get insight into the crucial sources for trend research and how to move beyond merely trend watching to kickstart innovation.