User Research for Everyone
Aras leads the core UX team in Garanti Bank, a BBVA joint-venture in Turkey. Before Garanti, he worked at world’s 3rd largest flowers/gifts site Çiçeksepeti, worked with large fintech and e-commerce clients such as Visa, eBay and Turkish Airlines at Monitise, and worked on UX planning for Tizen and MeeGo at Intel. Aras holds a BS in Computer Engineering from Bilkent University and an MS in Computer Science from Georgia Tech. He carried out research at Microsoft Research Cambridge and Lancaster University in UK. He is an avid cook and drives his colleagues nuts by winning all food-related trivia games. You can find him at @arasb on Twitter.
Discovering user needs and desires is essential for successful projects.
However, it is not always easy to identify the right methods, carry these
out with the right people, and fit all of these into tight budgets and insane schedules.
In this workshop we went over a broad range of design research methods as an introduction to the field of design research. We then focused on several selected methods that anyone can use, regardless of background and job description. Attendees learned how to conduct each method correctly and efficiently, and how to maximize the impact it has on their projects. Designers, analysts, PMs that are new to design and product management got the most out of this workshop; experienced practitioners had a chance to improve their existing discovery approaches.