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THE LARGEST USER EXPERIENCE CONFERENCE WITH

PRESENTATIONS & WORKSHOPS IN ISTANBUL

UXAlive is the largest international event on User Experience and Usability composed of both presentations and workshops held by international UX stars.


Presentation Topics:

User Experience Design, UX Research, User Testing, Usability, User Interface Design, Interaction Design, Conversational UX, VUI, Experience Design, Service Design.

WHY

ATTEND

OUR

SPEAKERS

Rolf Molich

Rolf Molich

Owner of DialogDesign & Former Principal Investigator of Nielsen Norman Group

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Terri Rodriguez-Hong

Terri Rodriguez-Hong

UX/UI Designer/Podcaster from Silicon Valley

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David Vogel

David Vogel

Executive Director of Experience Design at AKQA Europe

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Carlota Royuela

Carlota Royuela

Senior Product Designer at Typeform

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Alexis Piperides

Alexis Piperides

Co-founder and CEO of Protoio Inc. & Overflow.io

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Aylin Uysal

Aylin Uysal

VP of User Experience at Oracle

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Amer Arab

Amer Arab

Lead Google Design Sprints Evangelist and Co-founder of Bifröst Design Sprint Studio

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Mustafa Dalcı

Mustafa Dalcı

Founder of Userspots and Co-founder of IoX Digital

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Çiğdem Ararat

Çiğdem Ararat

Design Studio Division Head, QNB Finansbank

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Oğuzhan Başeğmez

Oğuzhan Başeğmez

CEO of SOR’UN

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Ahmet Durmuşoğlu

Ahmet Durmuşoğlu

Co-Founder and CEO of İçerik Bulutu

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Serbay Arda Ayzıt

Serbay Arda Ayzıt

Managing Director of Optdcom and Co-Founder of Contentus

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Ferhat Demir

Ferhat Demir

Innovation Consultant & Founder of QGroup

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OUR

WORKSHOP COORDINATORS

Brian Pagan

Brian Pagán

Senior UX Designer (freelance), Design Coach, & Founder @ The Greatness Studio

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Terri Rodriguez-Hong

Terri Rodriguez-Hong

UX/UI Designer/Podcaster from Silicon Valley

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Aylin Uysal

Aylin Uysal

VP of User Experience at Oracle

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Kelly Bailey

Kelly Bailey

Senior Principal UX Designer, Fintech & ERP at Oracle

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Can Sahinoğlu

Can Şahinoğlu

UX/UI Project Manager at Userspots

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Alper Berber

Alper Berber

Gamification Designer at BrandNewGame

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Kubilay Kecin

Kubilay Kecin

Gamification Designer at BrandNewGame

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Charu Tirali

Charu Tirali

Designer & Entrepreneur

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Amer Arab

Amer Arab

Lead Google Design Sprints Evangelist and Co-founder at Bifröst Design Sprint Studio

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IoX Digital

IoX Digital

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CONFERENCE

SCHEDULE

DAY 1

25th April, THURSDAY

08:00

Registration & Breakfast

09:15

Opening Speech

Mustafa Dalcı

09:30

What to Say to Your Boss When They Ask Tough Questions
This informal and interactive talk will start by showing how our some of our users (managers, developers) view us, the UX professionals. It will present a simple and usable maturity scale and suggest appropriate answers to selected tough questions based on the maturity level of the organisation. You will get valuable feedback about the politics of usability in challenging environments.

Rolf Molich

Rolf Molich

10:15

Creating Personal Connections with Technology (6 steps)
Explore the 6 steps to bridge the gap between you and technology. Gaining a new skill is something we all have to do, let's go on a journey together to find how you can bridge your personal connections with social media technologies.

Terri Rodriguez-Hong

Terri Rodriguez-Hong

10:45

Coffee Break
Fresh Filter Coffee, Tea and Snacks!

11:00

How To Design For What’s Next
David will discuss how Experience Designers, Technologists and Business Strategists work together at AKQA to deliver experiences that transcend the screen and create new markets for their clients. David will dive into the tools, processes and tricks of the trade that allow you to understand customer behaviour, build business models and explore new technologies and interfaces for the products and services of the future.

David Vogel

11:30

Mobile Forms Redesign
Users can be hesitant to fill out forms. Our goal as designers is to make the process of filling out a form as easy as possible. I will be presenting a case study on how we redesigned more effective mobile forms to boost conversion rates and reduce errors at an commerce travel agency.

Carlota Royuela

Carlota Royuela

12:00

Storytelling in the Design Process: How Captivating User Flows Can Help Designers Narrate the Story of Their Designs.
The talk contemplates the design sharing process and the different ways designers present their work to suggest a new way to present designs by narrating the design story through an interactive user flow diagram. It investigates the analogy of traditional storytelling components to design work storytelling components and how this process can become more effective, while presenting the recently released, world’s first user flow diagramming tool for designers, Overflow.

Alexis Piperides

Alexis Piperides

12:30

LUNCH BREAK

14:00

Panel: How Do You Grow Your Brands with “Content Marketing”
In this panel, you see examples from Turkey and the world. You find the answer to the question of how the content for growth can be used as a channel.

Ahmet Durmuşoğlu & Serbay Arda Ayzıt

Ahmet Durmuşoğlu & Serbay Arda Ayzıt

14:30

A New Focus to the World of User Experience and Customer Experience: Fan Experience
The way to make a difference for companies is to reinterpret user experience, customer experience and marketing together in this period of intense competition. At this point, the concept of experience design focuses on the behaviors that we want to exhibit is manifested. The concept of Fan Experience is seen at this point.

Çiğdem Ararat

Çiğdem Ararat

15:00

Design Sprints: The Bullet Train for Your Company's Roadmap
The Design Sprint is a step-by-step system for solving big problems WITHOUT endless discussion or risks. Within four days, a team using Sprints can go from a vague idea to a high-fidelity prototype in their hands. This saves months of misalignment before jumping into the real design and development work, effectively reducing the time spent on bringing your roadmap to market by up to 60%.

Amer Arab

Amer Arab

15:30

Coffee Break
Fresh Filter Coffee, Tea and Snacks!

15:45

One Interaction at a Time: Simplify the Complex, Discover the Emotional “Why”
The world is changing. Design is on the rise. Our aim is to create smart, gorgeous, emotionally resonant, and state-of-art experiences that connect, empower, and delight users with cutting edge technologies, such as artificial intelligence, machine learning, conversational UI, and more to invent the "future of work”. The name of the game is empathy. The secret lays down capturing the heart of your users. User empathy is like the superpower that makes your decision fall right into place and make you popular among your users.

Aylin Uysal

Aylin Uysal

16:15

Conversational Transformation
Conversational business is the process of interacting with a brand or buying a product or service through non-traditional channels, such as voice assistants, messaging apps and social media chat. With conversational business, the consumer engages in this interaction with a human representative, chatbot, or a mix of both.

Oğuzhan Başeğmez

Oğuzhan Başeğmez

16:45

A Horse or A Driverless Car: What Users Want?
Identifying target markets is core and it is only possible when you understand and analyse your customers’ needs and jobs very well. Do we really know what customers wants? Finding out customer needs and then building market driven innovation is only way to create high and sustainable growth. First, customer needs/jobs should be understood well. Then, key competing factors of the industry should be determined based on customer jobs, obstacles and pain points. Once customer jobs are known and industry players/competitors are examined well, it is time to create a new market or category by reconfiguring key computing factors and reconstruct buyer value elements in crafting a new value curve.

Ferhat Demir

Ferhat Demir

DAY 2

26th April, FRIDAY

09:30 - 12:30

Design for Love: The Science & Art of Sustainable Engagement
How can we help people fall in love with our products? And why is that important? In this workshop, we’ll look at the science of love and practice the art of designing love-worthy products.

We’ll cover the Ladder of Sustainable Engagement, a design framework for designing products that create meaningful value, follow a balanced rhythm, have emotional personality, and endure sustainably. We'll cover basic models of emotional design, behavior change, and design ethics.

This workshop is intended for intended for designers, engineers, marketeers, or anyone involved in creating (digital) products & services.

Brian Pagan

09:30 - 12:30

Forms, Help Me!
This workshop will help unravel the missing UX steps and pieces that we see in everyday forms. We will work together to find a fun solution to improve the user experience relating to forms.

Terri Rodriguez


09:30 - 12:30

Intro to Design Sprints
In the first half of this workshop, We'll introduce you to the Design Sprint principles and present case studies that show how it can be adapted to different challenges. In the second part, you'll learn by doing as we lead you through a Mini-Sprint, where you will quickly go from an ambiguous problem to tangible and actionable next steps for you to experiment with as an individual or a team.

Amer Arab


09:30 - 12:30

Blend the Trends
We believe that innovation rises from the triple of Design & Technology & Business world. Design determines the needs and decides how to meet them of human. Technology gives us the opportunity to make processes easier and fast and we need the business approach to make the innovation more sustainable and extendable. We will be chasing the new ideas, opportunities and concepts with Design Thinking approach during the Blend the Trends workshop.

IoX Digital


12:30

LUNCH BREAK

13:30 - 16:30

Sketching For "Better" UX Design Workflow
The workshop focuses on re-building your sketching confidence, why sketching still makes sense in the software age and how you can utilize sketching to improve your UX Design workflow. Participants start with drawing parallel lines, go on to sketching interfaces and conclude with the ability to sketch anything - using a 3 step process.

Charu Tirali


13:30 - 16:30

Solve It Like You Mean It!
Users’ behaviour shows many things. It may show an opportunity to sky rocket the conversion, an obvious problem that needs to be corrected, or some negative data that needs to be worked on. but is it always like this? In this workshop, Can will cover a problem solving session and help to discover different perspectives on problem solving approach for online user experience.

Can Şahinoğlu


13:30 - 16:00

Designing in An Autonomous World
Since the invention of the printing press, advances in technology have drastically changed the creative industry, but our approach to design has not. Designing smart solutions (automated or not) require the same considerations: context, user goals, social norms, and delivery mechanisms. During this workshop, we are going to explore why it is important to be intentional and to consider a spectrum of options when designing with automation in mind. How do you create delight without a UI? Or when a keyboard is necessary? Join us for rich discussions and the opportunity to collaborate with new design colleagues.

Kelly Bailey & Aylin Uysal


Kelly Bailey & Aylin Uysal

13:30 - 16:00

9-Step Gamification Design Process
How to perform a gamification design from the beginning to the end is explained through a case study and experienced by the participants in this workshop.

Alper Berber & Kubilay Kecin


Alper Berber & Kubilay Kecin

VENUE

TRANSPORT-
ATION

SPONSOR

Turkish Airlines is the official airline of “UXAlive” and special discounts are offered on certain booking classes. In order to proceed with the online booking tool for Turkish Conventions please visit the Turkish Conventions website and use the event code "044TKH19" under delegate section.

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